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Press Release # 204

PACIFIC DELIGHT TOURS PARTNERS WITH TRIPFILMS, FOUNDERS OF IGOUGO
TO LAUNCH FIRST ANNUAL ONLINE TRAVEL VIDEO AWARDS

- PDT enters online media market with Tripfilms to enhance travel industry profile online -

NEW YORK, NY (Feb. 9, 2009) – Recognizing the increasing importance of social media, Pacific Delight Tours – America’s leading tour operator to China & the Orient – is partnering with Tripfilms to produce the first annual Trippy Awards.  The awards honor the best travel videos by real travelers posted on the innovative website as voted by members. The grand prize – an All-Inclusive 11-day China Experience featuring a Yangtze River Cruise as well as excursions in Beijing and Shanghai – will be awarded to the TripVlogger of the Year, or member with best online travel video.

Dedicated to bringing authentic and cultural travel experiences to life through online video streaming since its launch in the summer of 2007, Tripfilms is accepting nominations for a multitude of categories, including the Host Of The Year award (best on-camera personality), Hop On A Plane award (most inspiring video), Jot This Down award (best travel planning video), Travel Bites award (best food video), Ends Of The Earth award (best off-the-beaten-path video) LOL award (funniest video) and several others, with 10 Trippy Awards in total.

“With more and more consumers researching travel on websites such as TripAdvisor, which provide honest feedback from past customers, savvy travelers are no longer being fooled by misleading brochure hype,” said Jerry Pi, President of Pacific Delight Tours.

“As a tour operator which owes the lion’s share of our business to repeat travelers and referrals from past guests, partnering with Tripfilms provides a strategic advantage as it takes the ‘picture’s worth a thousand wordsrsquo; concept to the next level by providing authentic video content of travel destinations to inspire consumers with curiosity and wonder, and help to choose their next leisure travel destination. Our goal with Tripfilms is to provide travelers the premier online video resource in helping them better select and plan future vacation experiences,” added Pi.

Pacific Delight’s sponsorship of the Trippy Awards provides the winning TripVlogger an all-access trip to China to research and develop additional travel video products to help promote tourism to the country. China is one of the most popular leisure travel destinations in the world and Pacific Delight Tours is confident the resulting video will be a shining example of its superior vacation experiences.

As with YouTube, Tripfilms video content is easily embedded onto any existing website from personal Facebook and MySpace accounts to the websites of travel retailers – and Pacific Delight plans to include videos from the winner’s trip to China on www.pacificdelightours.com. The tour operator will also encourage its travel agency partners to do the same.

A“We are extremely excited to be hosting the first Trippy Awards for online travel videos.   Online travel videos are the next disruptive innovation in travel, and the incredibly competitive group of nominees demonstrate that travel videos by real travelers and travel companies provide a powerful way to bring to life a memorable travel experience,” said Tony Cheng, CEO for Tripfilms.

“Tripfilms has been the premier platform for travel industry video access since its inception over a year ago and social media is rapidly becoming an important portion of our society.

“Our mission is to provide the ultimate forum where travel enthusiasts can share their experiences – whether good or bad – so that others can identify true cultural gems before they arrive at their destination for a potentially mediocre vacation experience,” noted Cheng, adding: ”We expect Pacific Delight’s China trip to result in some of the most memorable videos posted to-date.”

To nominate videos, members are encouraged to submit e-mails with the subject line Trippy Award Nominations to info@tripfilms.com, including the award category and a link to the member video (all video uploaded prior to Jan. 31, 2009 are eligible).  Members are entitled to nominate up to three videos per category.  The deadline for nominations is Thursday, Feb. 12, 2009.

For more information or instructions for video nominations, please visit www.tripfilms.com or www.pacificdelighttours.com.

Pacific Delight Tours’ 11-day China Experience with Yangtze River Cruise program is valued at over $3,500. The Award-Winning Program is currently offering its spring special starting at $1,899 with air from Los Angeles (add $150 for New York departures) on select departure dates.

About Pacific Delight Tours

For over 38 years, Pacific Delight Tours has been America’s leading tour operator to Asia, the Orient and Southeast Asia. The company has three main program offerings: its Award-winning Gold Experience Program caters to the ultra-luxury, exclusive clientele; the Escapade Adventures provides an off-the-beaten path program for the more active traveler, and the popular SuperValue Programs provides the best value in escorted tours in Asia.

Pacific Delight Tours is the winner of the 2008 Travel Age West WAVE Award, 2008 Agent@Home Reader’s Choice Award and 2008 Travel Weekly Finalist for Best Tour Operator in Asia. The company is also a long-standing proud member of the United States Tour Operator Association.

Reservations, brochures and information can be obtained from travel agents and Pacific Delight Tours, telephone: (800) 221-7179 or (212) 818-1781; website: www.PacificDelightTours.com.

About Tripfilms

Tripfilms is the leading free online travel video website that helps travelers plan better trips by watching inspiring and informative travel videos.  With more than 5,000 videos uploaded by real travelers and travel companies, Tripfilms gives users an entertaining and easy way to explore 1,500 destinations around the world and have fun planning their next trip.  For easier trip planning, all the destination videos are grouped into helpful, traveler-friendly categories like city overview, where to stay, where to eat, and what to do.

Tripfilms also has a unique rewards program that provides travel video enthusiasts a way to earn gift certificates and frequent flier miles for uploading to Tripfilms.  And Tripfilms sends its top members on travel assignments as TripVloggers to bring back new stories and travel tips (www.tripfilms.com/tripvlogger.do).

The Tripfilms management team includes seasoned industry veterans and is led by CEO Tony Cheng who was previously CEO and cofounder of IgoUgo.com, now owned by Travelocity. To learn more about Tripfilms and to watch inspiring and helpful online travel videos, please visit www.tripfilms.com.

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